New milk brand available on shelves.
For every two-litre bottle of skim or full cream Farmers Fund milk sold, 40¢ will be directed to the VFF initiative Farmers’ Fund.
Farmers’ Fund is available to dairy farmers to apply for grants of up to $20 000 to be distributed for infrastructure, education or expert advice to help build a more viable business.
VFF president David Jochinke said the establishment of the Farmers Fund brand had strong potential to bridge the gap between primary producers and consumers.
“Many people have asked what they can do to help dairy farmers. If they are not already buying branded milk, they can now buy Farmers Fund milk, knowing that they are directly investing 40¢ straight into the Farmers’ Fund,” Mr Jochinke said.
Farmers Fund milk hit the majority of Coles supermarkets across Victoria late last week.
The milk is being produced by Murray Goulburn and Coles and is solely owned and managed by the VFF.
Mr Jochinke said the price of the new brand milk will be about $2.50 per two-litre bottle.
“It is an increase at the sale end to give that extra 40¢, or 20¢ per litre, to the fund.”
Farmers applying for a grant will need to choose where they will spend the money based on three categories: personal development, building productivity and efficiency in the business and professional advice.
The VFF fund was established to make dairy farmers more resilient so they would be able to better sustain themselves into the future, especially if the industry experienced another shock such as the drastic milk price cuts earlier this year.
“Part of the focus on this is about us being proactive in the industry and not waiting for government to come in and intervene, or waiting for the companies to step up to the plate — we are trying to assist immediately,” Mr Jochinke said.
The fund was kick-started with a $1 million donation from Coles.
For more information and to find out how to apply for the grants, visit www.farmersfund.org.au