Organic demand high for infant formula

By Country News on December 03, 2015

’’In the peak of the infant milk formula shortage, all brands of formula are being rationed nationwide, however, supplies of the Bellamy’s and Karicare ranges have been particularly scarce.

Coles and Woolworths stores in Shepparton are low in supply of the organic brands.

A spokesperson from Danone Nutricia, supplier of the Karicare formula, said the company was working hard to maintain local supply and increase the availability of its products in Australian supermarkets and pharmacies.

‘‘We are currently experiencing unprecedented demand for some products. It is our understanding that this surge is largely due to increased demand from overseas, with customers seeking out international brands that are known and trusted,’’ the spokesperson said.

Danone Nutricia has implemented a number of measures to step up its operations.

In the past three months, production of Aptamil Gold + Toddler and Aptamil Profutura Toddler has increased 50 per cent and fourfold, respectively, and the factory is now producing 24 hours a day through the week.

Despite this, Danone Nutricia is struggling to keep up with the demand.

‘‘We are limited in the amount of raw ingredients we can access, and there is only so much that can be produced each day.’’

Bellamy’s Organic has experienced similar issues and released a statement saying it had increased its supply but had been unable to keep up with the ‘‘unprecedented’’ demand.

‘‘We acknowledge that some of this demand can be attributed due to the practice of on-selling of our product, including overseas, of which we do not condone. Our team is working hard with our suppliers and our Australian retailers and we are confident that things will return to normal on Australian supermarket and pharmacy shelves soon.’’

Bellamy’s Organic said parents could access a guaranteed supply of formula via its online store, but sales would be limited to three tins a week per customer.

■Danone Nutricia said anyone struggling to source their formula of choice should phone 1800060057.

By Country News on December 03, 2015

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